COLLEEN ALICIA CONSULTING
SMALL BUSINESS CONSULTING PORTLAND, OR
A growth engine for your business that doesn't rely on your nights and weekends.
I build the marketing, sales, and operations engine founders know they need but never have time for, then hand you the keys. You stay focused on the reason you're doing this: to help your own clients.
WHAT IT'S LIKE TO WORK WITH ME
HOW I WORK
Questions > Frameworks
Most business owners I talk to are already good at a lot of what I offer.
But almost none are good at all of it. Plus, it's hard to:
-
Do all of this alone all the time
-
See the big picture when you're living in the weeds
-
Know what to prioritize
These issues are solved by a (smart) outsider to brainstorm and strategize with, along with some structure to keep things going once the plan is in place.
Be assured: I'm not trying to reinvent the wheel (I honestly am terrible on wheels) or shove your working model into a specific framework (although who doesn't love a good shove - when warranted), I just want to fix what's broken or build what's missing.
I have identified systems that most businesses should have in place, based on my experience working with small orgs. But exactly which parts need focus and how to implement depends on a deep understanding of your company to determine what's missing or dysfunctional (and in many cases, what needs to be removed). So I'll start with a lot of questions to develop an initial diagnosis, and then apply the relevant systems to you, customized to your needs.
Whether that's a big fix or something simple, we'll get you set up so you can run things (without me!) moving forward.
Figure out what matters
Fast prioritization across marketing, sales, content, and ops. Established through in-depth questions and a customized audit of marketing, sales, and operations as needed.
Build or fix the system
Within the bounds of how you operate so you don't have to worry about a whole new methodology (unless you're looking for a whole new approach and it makes sense).
Make it happen
Execution on marketing and sales copy, email sequences, vendors, project management, advising on tech stack and use of AI and other consultants.
Leave you with a self-sufficient solution
Establish foundations and systems, providing guidance so you can carry it forward without being reliant on anyone else or paying ongoing retainers to maintain what's been created.
WORKING TOGETHER
Services
First step is always a Growth Engine Roadmap (required) to establish research and next steps. Then you can run with that list internally, or progress to the Foundation and Next Level projects with me.
Growth Engine Roadmap: $2,000
Written diagnosis of both your internal operations and your external presence.
Output: A prioritized checklist of what to build/fix/delete with the detailed findings to lay the groundwork for next steps. It covers your search visibility, website, Google listing, social presence, competitors, and customer/lead tracking and follow-up. Includes kickoff and readout calls.
Timeline: ~2 weeks
Foundation Project:
$3,000 to $5,000
Top-priority items on the checklist generated in the Growth Engine Roadmap.
Output: Varies case-to-case, but likely will include positioning development, homepage copy, a follow-up system, Google listing cleanup. Final pricing based on custom set of services included (scope + quote finalized in contract prior to kickoff).
Includes one round of revisions per deliverable.
Timeline: ~4-6 weeks (depending on included deliverables)
Next Level:
$3,000 to $5,000
Longer term work that builds on a strong foundation, focused on growing your pipeline and creating return customers.
Output: Varies case-to-case, but likely includes templated email sequences, a content system, win-back strategy, referral program. Scoped based on remaining items on your Roadmap (scope + quote finalized in contract prior to kickoff).
Includes one round of revisions per deliverable.
Timeline: ~4-6 weeks (depending on included deliverables)
WRAPPING AN ENGAGEMENT
Everything I build is yours to keep. I don't do open-ended retainers, but always happy to scope another project once one set of deliverables has proven its worth.
I'll credit $500 from your Roadmap toward the Foundation Project if you add it within 30 days of completing the Roadmap.
Ready to get started?
ABOUT COLLEEN
I started right out of college with my own small business as a massage therapist. It involved a lot of stressing about how to find clients, how to price, where to work from... with nobody to talk to about it. I thought I was uniquely incompetent in these areas until years later, realizing these are common difficulties for solopreneurs and small business owners.
I worked my way into a role as the exclusive massage therapist at a luxury apartment complex, where I forced every one of my clients to spend their entire massages with me talking about their jobs and businesses they worked for. I assume they loved it.
I went on to get my MBA from Willamette University, then spent over a decade in market research, doing deep-dives on how every function of a business operates, working with small boutiques up through enterprise. Consulting small businesses in rev ops was a natural next step, as the back half of my market research career was spent in sales and revenue operations.
I'm excited by the challenges businesses face and love putting together the puzzle pieces necessary to build infrastructure that grows with the business. Like at the end of Wall-E (spoiler alert!!) when the captain says, "I don't want to survive, I want to live!"
Other things you don't necessarily need to know but might convince you I'd be an interesting person to work with:
-
I spend my free time trying to be an influencer on Instagram by doing voiceovers to videos of me jumping rope.
-
I love transformational reality shows like Hoarders and The Biggest Loser (back in the day!) but feel conflicted by the one-dimensional portrayal of the featured participants.
-
I thought hard about pursuing a career as an art therapist but gave it up when I found out that sometimes in therapy people yell (I don't like yelling).
GROWTH ENGINE AUDIT
Not sure if you need help?
11 questions about your foundation, marketing, sales, and operations.
Remember those quizzes we used to email around to each other that were like "100 things you have to know about me right now"? This is like that, but less fun (sorry, those were just really fun).
But more useful. You'll learn where your gaps are, and what to do about them.